Publications:
Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour

Article: Print

$US10.00

Article: Electronic

$US5.00
Understanding the Components in Social Behavioural Change: Implications for Non-profit Organisations

In this paper we discuss the application of the social marketing framework MOA (motivation, opportunity and ability) with a particular focus on motivation in change management.

Article: Print

$US10.00

Article: Electronic

$US5.00